THE RESOURCE CONSULTANT
Kimberly S. Moreland, MBA, MURP
The Founder and CEO of Moreland Resouce Consulting, LLC.
Her goal is to help community builders connect to relevant and productive resources that will help them fulfill their mission and purpose for educating others and preserving historic places significant to African African history in Oregon.
KIMBERLY MORELAND
She has dedicated over 30 years to serving her community and connecting clients with vital resources. However, she was ready to establish a visual brand and create a centralized space where her community could easily access her services. In addition to her consulting firm, she has authored books and facilitated workshops in her area of expertise. With the growing demand for her services during the entrepreneurial boom, she recognized the need to develop an online presence and implement systems that would enable her clients to connect with her and the resources she offers.
Together, we outlined a plan of action to make it easy for clients to locate resources, contact her, and gain the information needed to make an informed decision to book a consultation.
“Tyree takes the time to get to know you personally, your business goals and your vision for your company, and your branding strategy.”
THE VISION
Kim desired a fresh and minimalist experience for her clients.
She chose calm, professional, and earth-tone colors.
A minimal look with a warm, yet memorable experience.
A site that reflects her brand personality, promotes her expertise, and showcases her work, and services while attracting new clients.
She needed a system that allowed her to make changes to her website independently with ease.
BRAND MOOD & STYLE SHEET
It was such a pleasure working on this project. I appreciate Kimberly for entrusting me with the vision of her brand design and her first website.
We started with a Brand Kit that included defined messaging and copy, professional headshots, logo design, and stock photos to cultivate the visual construct that reflects her vision beautifully.
We identified the following pages to do just that:
Home
About
The company
The Founder
Services
Press & Media
Blog/News
Contact Us
Kim’s New Website
Kim decided to go with the multi-page website solution. Consider this website an online office. Easy to navigate, while providing a streamlined, more minimalist appeal. We targeted a few important elements that would highlight the services, mission, values, experience, and timeline of projects as a unique addition to her credentials, press, and portfolio that solidify her expertise as the #1 consultant for the unique work that she does. Visitors and potential clients can easily connect with her on the integrated form as they are now confident that they are indeed in the right place.
A minimalist yet eye-catching website design was her top priority. She wanted to integrate a section for purchasing her book and a form for service inquiries to enhance the experience for potential clients and eliminate any confusion. Additionally, she aimed to create a dedicated space to showcase inspiring stories of Black-owned business owners making a positive impact in the community. This would also serve to educate and inform visitors about new and historical developments through her various press work.
Project Timeline - Display a project development timeline in a way that was unique to show the work she does.
A Press/Media page - This page is to highlight the various interviews she has done including the direct links to them on the web centered around the work she’s doing.
About - Introducing herself and sharing why she started this work.
Blog - We created a blog to enable her to highlight the powerful stories of the Black-owned business.
The business you show up for deserves a professional website design that showcases a brand and the vision you love.
Starting and branding a business isn’t easy but, It' doesn’t have to be complicated.
I would be honored to co-create a design with you so you can check this project off the list and put your energy back into serving your clients and transforming lives.
